Some time ago, we held a corporate WeChat community event. The bulk sms service community was to promote the newly released white paper materials, but within 10 minutes of the event, the number of people in the group reached the upper limit of 200 people for a single corporate WeChat group; 15 minutes, The number of people in the entire community has exceeded 800. Pulling bulk sms service new members in community operations has always been a big problem in community operations. How can users feel the value of the group in a short period of time? It is the key factor that determines the success of community promotion. The social form of enterprise WeChat has heat and freshness, which is more attractive than the traditional community. 1.
Pre-design of community activities Before the event bulk sms service started, according to the historical statistics of our background, in the past data collection activities, the data collection rate was about 25%. That is, for an article with 1,000 readings, about 250 people will come to receive the data report. Past data collection route map: This kind of process path for bulk sms service collecting data is relatively simple, so our team wants to find a new way to play. 1. Insight needs We have listed the traditional forms of collecting materials: It is like making a dry article with information and sending it to everyone for free. It is sent in the form of soft text, and the data package is included at the end of the text. In the menu bar of the official account,
A new data collection entrance has been added. Spread bulk sms service information in the community. After our thinking, we have not adopted the above four methods. We have reorganized two major problems that users usually encounter when collecting data: Is the collection process too complicated? The quality of the data is not outstanding and not attractive? Many operators have already tried: pure article content + the form of receiving materials. The rate of receiving data in this form is generally directly affected by the copywriting ability of the title. But this method has a single point of bulk sms service value and no business value. Through discussions with community operators, we concluded that most operators (people who need data) have the following directions for data needs at this stage: Distribute to the community, activate the community learn to improve yourself As an information reserve training team