Internet, social networks and generational changes have profoundly changed the playing field Tags activism brand risks marketing strategy read later favorites e union of 2 market leaders We generate value through data solutions: validation, enrichment, analysis usa phone list activation The statistics on how many companies usa phone list out of all those created each year are often dire. Many companies may open every year and many of them try to reach consumers, but the truth is that few of them end up staying with consumers. Few succeed and few settle in the market. Many of these risks are marked by the very nature of the market. For example, a recent Intrum report on the health of companies in Spain concluded that 51% of Spanish companies had received requests in 2018 to accept longer payment terms. Six out of 10 European companies always pay later by default.
In other words, companies have to have a fairly solid structure in order to survive the state of things. But of course not all risks are, so to speak, structural. You can have a healthy structure in economic terms or a solid position in terms of personnel, talent and innovation, and yet fall under the impact of a crisis that affects your identity. Companies usa phone list to protect their brand assets and be highly prepared for the risks that can jeopardize their identity. The brand has become a very usa phone list value for companies in economic terms, the key to positioning itself in the market, reaching customers and becoming a solid element with a future that goes beyond the immediate. "Its good or bad management influences the income statement, and a brand crisis can doom a company to failure", explained Victor usa phone list , head of Brand Risk at Summa, in the recent presentation of a specialized control and management tool of risks. Companies have to be very attentive to what is happening and how all this impacts what they are doing and how the public sees them.
Are there more risks for brands than ever? If you think about the stories that big companies have been involved in in recent years, it will not be very difficult to find examples of problems, tensions and criticism for bad decisions, missteps or discoveries of movements in the past. Many of the big brands, even those that used to have a positive and good-natured image, have usa phone list had to deal with some crisis, smaller or larger, in terms of reputation. Is the context in which companies now operate making it much easier to make a false step or simply making the problems more visible? It is difficult to estimate whether brands now have to face more usa phone list risks than in the past, and there are no benchmark analysis firm studies that have made a more or less numerical comparison between the past and the present. However, analyzing the context in which brands operate can help us understand why they are now more exposed than ever. There are those who consider that not only brands must face more risks, but also that this has become an emerging business.